Living in a rural community can play havoc with communication technology such as broadband, but according to Charles Arthur there are potential solutions.
Writing for the Guardian, Mr Arthur argued that people who live in rural areas of the UK could really benefit from femtocells.
These broadband boosting devices, he said, would also prove beneficial for the "mobile networks that have yet to see any return on that £22.5 billion they spent buying 3G bandwidth".
He noted, however, that in business terms it seems that femtocells are losing out to 3D dongles.
"To me, all this is upside down. Broadband is reliable and cheap, and 3G pricey and flaky, so why create the former from the latter (3G-to-wireless routers) instead of the latter via the former (femotocells)?
"But I can also see that selling 3G dongles is far, far better business than selling femtocells."
Rather sadly, Mr Arthur concluded by saying that he is worried the femtocell "has missed its chance".