The Country Land and Business Association's (CLA) campaign to get better rural broadband in the UK has garnered some new support.
Claire Young, runner up in last year's series of The Apprentice, has agreed to lend her support to the CLA's fight to improve broadband access in rural areas.
After finishing second in the BBC programme, Ms Young went on to launch a new business venture, Elegant Venues, in Daventry, Northamptonshire.
The 30-year-old explained that, as such, she knows exactly how important a reliable internet connection is for a business that is not based in an urban area.
"I have relocated from London to a rural area and discovered the frustrations of poor broadband access," Ms Young commented. "In today's modern world, rural areas should not be disadvantaged. It is time to take some action and make a change."
The CLA said it is very pleased to have the former reality TV star on board, particularly because of her "first-hand experience".