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Virgin Media broadband customers have helped to boost the company's revenue.

The broadband service provider claimed that, despite losing 27,000 customers in the first quarter of 2009, its business strategy ensured its financial losses did not reflect the decrease in consumer numbers.

This is because the firm focused on retaining "high-quality customers" who were willing to pay higher premiums for services, including its triple play broadband, phone and television packages.

Indeed, 58 per cent of the firm's consumers are on such a deal, which stands at £43.27 per month per user - representing a rise from last year's £41.68 figure.

Neil Berkett, Virgin Media Chief Executive, commented: "Customers are buying more products from us and upgrading to faster broadband and more expensive TV packages."

Mr Berkett went on to say that Virgin Media is considering extending its high-speed fibre-optic broadband network.

According to recent statistics from Ofcom, the average broadband speed in the UK is 4.1Mb, despite the average headline speed being 7.1Mb.

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