According to the broadband provider, the stream will be used to update members daily on upcoming planned network outages at their exchange. In so doing, it’ll ensure they don’t get caught out by changes to their service.
Oli White, Head of Marketing at Be Broadband, said: “Twitter is perfect for sending out short messages to people that want to subscribe to them, so it was a natural fit for us to offer this service to customers.
“Hopefully it should add to the numerous other channels we use to communicate with our members and should help to prevent any surprise from outages.”
We’ve had a looksee at the service and were most impressed by just how specific the Be boys are able to be in terms of the hours during which time disruptions will occur, thus minimising time wasting for customers. By the same token, having a separate feed means that people don’t need to wade through a load of irrelevant tweets to find the information they need.