Apple is looking to lower the price of its iPad further than expected, it has been suggested.
Credit Suisse analyst Bill Shope told the Wall Street Journal that, after a meeting with the company's executives, it is believed the price of the device could fall from its price points range between $499 (£320) and £829.
He explained that the value of the iPad, which looks set to be offered by a number of mobile broadband providers in the UK, could fall if demand for the device slows down.
"While it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble (pricing could change if the company is not attracting as many customers as anticipated)," he outlined.
News of the flexible pricing has come after X2 Computing confirmed plans to launch a tablet notebook designed to be a rival to the iPad.
The iTablet is set to run on Microsoft's Windows 7 operating system.