For UK gaming fans, O2 may prove to be the internet service provider of choice this summer.
MCV has reported that the firm's broadband subscribers will soon be able to get their hands on new computer game releases up to 48 hours before they go on general sale.
Broadband consumers are set to benefit as PC games become available on the O2 Priority service, which already allows users early access to concert tickets.
According to Electric Pig, O2 mobile and web users are also set to be granted access to free game downloads, increasing the value provided by their broadband package.
"Now, the date you get hold of a flagship new game could all depend on what network you're on," the website commented.
Earlier this month, O2 introduced new incentives to consumers considering migrating to its mobile broadband packages.
The firm is now offering 1GB mobile broadband - with unlimited Wi-Fi hotspot services - for £10 per month.