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ipad new york times

Since a clip of Ms Cambell of Lake Oswego using her iPad as an e-reader surfaced on YouTube, she’s gone on to become quite the internet sensation racking up some 90,000-odd views.

It’s not hard to see why. Her turn in the clip is genuinely touching and the zeal with which she’s taken to the device – which is the first computer she’s ever owned - is beautiful to behold. But, although she's giddier than a kid with ADD about owning it, the real winners here surely are Steve Jobs and his colleagues at Apple.

After all, despite the world-beating sales of the iPad, it’s yet to win over certain tech watchers who dubbed it little more than an iPhone on steroids and who have forecast a soon-to-come slump in sales once the initial surge in demand from Apple fanboys subsides.

And then there were the Wi-Fi connectivity problems reported by US buyers within hours of the tablet going on sale. Granted that hardly constitutes PR-mageddon, but it’s far from an ideal state of affairs in launch week.

So it’s fair to say that Ms Cambell’s burgeoning star status couldn’t have come at a better time. In one sub-two minute, resolutely lo-fi clip, she’s done more to sell the iPad to non-traditional Apple product buyers than any number of officially sanctioned, multi-million dollar TV spots.

Extrapolating slightly, we’re now wondering whether the iPad has the potential ‘do a Wii’ and cross over in a big way. The Nintendo console’s intuitive motion controls have helped it become a hit in care homes all over the country, in so doing bringing gaming to an entirely new demographic. Perhaps the touchscreen user interface of the iPad have the same effect for Apple products, whose demographic has traditionally been early adopters and tech hipsters?

Either way, after a UK launch date delay was announced this week, it seems that old or young Britons have got a bit of a wait on until they’ll be able to get hold of Apple’s latest wonder computer. But rest assured that as soon as Vodafone, O2 and Orange broadband deals arrive on our site, you’ll be the first to know.

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