Patient consumers are finally getting their hands on the Apple iPad, after the tablet computer went on sale in the UK.
Anticipation over the product release has been building in the domestic market, while across the Atlantic more than a million sales were made during the first month on release.
Apple stores across the UK opened at 08:00 BST this morning to allow shoppers to get their hands on the iPad, rewarding their patience after delays to the launch date.
BBC reporter Jon Fildes told the broadcaster there was a "carnival atmosphere" outside the tech firm's Regent Street outlet, with celebrities including comic Stephen Fry turning up to get their hands on a device.
Meanwhile, some customers who pre-ordered an iPad are reported to have received tablet a day early, although heavy demand is said to have led to delivery delays in other areas.
Internet service providers Vodafone, O2, 3 and Orange are all offering microSIM broadband deals on the iPad, allowing consumers to access the web on the move.
Customers have a choice between Wi-Fi and 3G mobile broadband enabled tablets.