Sky broadband TV bundle subscribers will soon be able to access an archive of on-demand films and television programmes via their internet connection.
The broadband provider has unveiled its new Anytime+ video service, which promises to boost the appeal of Sky’s TV and internet packages.
It will offer consumers access to approximately 1,000 hours of content from channels such as Sky Movies, Sky1 and Sky Sports, plus material from other broadcasters.
Anytime+ will be made available as an add-on to the existing Anytime service, meaning subscribers with an IP-enabled Sky+ HD box will face no additional charge.
Access to premium sports and movie content will depend on the individual customer's package.
Sky's Head of TV Services Kathryn Downward told Digital Spy that the new service represented an "evolution not a revolution" of the broadband provider's offering.
Earlier this week, Sky made a series of changes to its Everyday Lite and Unlimited broadband deals offering speeds of up to 20Mb.