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Consumers in Scotland are unwilling to give up their broadband connections, except in the most dire circumstances, a new study has indicated.

Research conducted by the Clydesdale Bank indicates that 92.7 per cent of interviewees would hang on to their internet subscription despite money concerns.

This represented a significant increase on last year, when 25 per cent of consumers said they would part with broadband if their personal finances so dictated.

According to the bank, this means that 1.4 million Scots now view web services as being essential to their way of life.

Steve Reid, Retail Director Clydesdale Bank, commented that consumers are willing to forego some things for the sake of their bank accounts – but the internet is not one of them.

He claimed that people are happier to cut back on nights out on the town rather than broadband and other home entertainment such as satellite TV.

In a separate study, Sky News has discovered that people are more likely to scrap their holiday plans than cancel their broadband package subscription.

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