Internet service provider (ISP) Be Broadband has pledged to revamp its referrals scheme, in a bid to reward consumers for their loyal custom.
Be Broadband's Elizabeth Garber said the ISP had been looking at providing additional incentives for customers who introduce new subscribers to the firm.
"We learned that the most important thing to you is that your friends are getting a great product at a fair price," she commented.
"You care a great deal about the integrity of your referrals - you don't want your friends to think that you're only referring them because there's something in it for you."
Ms Garber said that Be would be "putting something together" over the next few months, to encourage subscribers to continue recommending its broadband deals to their peers.
She urged consumers to watch out for an improved Tell a Friend programme "that will hopefully cater to [their] inherent goodness" and their interest in online commerce.
This month, Be Broadband is launching a landline phone service to sit alongside its existing internet offering.