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Time is running out fast for consumers considering taking advantage of TalkTalk's latest broadband deal.

Since last month, the internet service provider has been offering six months free service on its Essentials broadband package, which offers download speeds of up to 24Mb and a "generous" 40GB usage allowance.

TalkTalk has been advertising the promotion across a range of media platforms – including newspapers, television and the internet – but the offer is now set to be withdrawn.

The promotion ends at the end of today (Thursday September 30th), meaning potential subscribers have a mere few hours to make their minds up once and for all.

Based upon a standard monthly price of £6.99 excluding line rental, the TalkTalk Essentials offer enables new customers to save almost £50 over the first third of an 18-month contract.

From tomorrow, after the deal has ended, TalkTalk is running a new promotion enabling Essentials and Plus customers to purchase 100 voice minutes to any UK mobile for just £2.93.

The offer is geared at reducing the phone bills of broadband package subscribers who regularly call mobile numbers from their TalkTalk landline.

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