Consumers looking to sign up for a broadband bundle have been urged to assess the market and look for the product which suits them best.
Writing for City Wire, Lorna Bourke said it makes sense to consider all the options when switching broadband provider or getting online for the first time.
She noted that price should not be the only consideration when selecting a broadband deal, as each individual package supplied by different internet service providers has its own particular focus.
For some bundles, this may be fast broadband speeds, but it could be that an unlimited web allowance, access to a wide range of TV channels or free 24/7 calls is seen as a more attractive prospect.
As an example, Ms Bourke said that Virgin Media's broadband bundles would suit consumers who do not watch much television - perhaps just news and documentaries.
"But if you are a TV addict or want to watch movies and sport, you will probably opt for Sky," she suggested.