Leading broadband provider O2 has announced a major change to the way consumers can sign up for its range of phone and broadband deals.
The internet service provider (ISP) is now allowing subscribers to sign 12-month and one-month rolling contracts, offering them maximum flexibility.
O2 says the decision to offer less rigid broadband contracts is geared at giving consumers "absolute control" over their account.
Under the ISP's existing Happiness Guarantee, customers will continue to be able to cancel their contract for up to 30 days after signing up if they are not satisfied.
In related news, O2 is this month launching a new home phone line rental service, priced at just £7.50 per month.
As a result, landline calls and broadband packages are now available from a starting price of £15.50 per month.