closedownarrowlogo-verticalmenu-barsearch Skip to main content
Jump to navigation
Virgin Media news

Leading internet service provider (ISP) Virgin Media has pledged to be more transparent than ever over the download speeds it makes available to customers over its cable network.

The firm has vowed to publish, on a monthly basis, the typical broadband speeds achieved by its consumers.

A study conducted by Virgin Media discovered that nine out of ten consumers believe broadband advertising is misleading - and now the ISP wants to rebuild trust in the industry.

Jon James, Executive Director of Broadband at Virgin Media, noted that people are paying for faster and faster broadband but are being "ripped off by unscrupulous providers" who cannot deliver their promised speeds "to even a single customer".

"A change in advertising is urgently needed to build consumer confidence in super-fast broadband and the industry more generally," he claimed.

"I hope other ISPs will quickly follow Virgin Media's lead by disclosing their own monthly performance data so people can make an informed decision about how to spend their money." 

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

  • Melanie Jane Shields-Appleton 16 hours ago Ofcom unveils plan to bring... Hi David, I moved a 3 year old house on the 5th April, I was assured by BT I would get fibre but once I...
  • Simon Parker 16 hours ago Ofcom unveils plan to bring... I've just had FTTP installed in my street ( today in fact) The mind boggles as to why I will need faster...
  • Diana Taylor 20 hours ago BT Vision customers to get free... i;ve spent 2 hrs online trying to find out more about this, i then went online chat, eventually talking to...

Search news