Mobile broadband providers have a number of opportunities to introduce additional paid-for services without alienating their existing customer base, it has been claimed.
According to mobile data firm Acision, which recently conducted an interview into dongle service quality, customers recognise that internet service providers may have to change the way they deliver broadband to remote users.
The company said mobile broadband users have "high acceptance" of policies which enable a fair allocation of the available capacity, and are willing to pay a premium for priority broadband use.
Consumers are willing to pay for content optimisation so long as they benefit "in those aspects of the service experience which they find most important", Acision said.
The firm added that they are well-equipped to decide which kind of trade-off they are willing to accept, providing they are presented with all relevant information about service constraints.
In terms of value-added services, roaming bundle, notification and fair bandwidth charges have greater than 50 per cent customer support, it claimed.
Acision Senior Vice-President for Marketing Steven van Zanen commented: "We believe our research shows very clearly where the opportunity in mobile broadband exists.
"It is now up to operators to leverage their unique capabilities and intrinsic value to seize this."