Internet service provider (ISP) Star has expressed concerns over the UK's seemingly widening digital divide.
The broadband provider said that while Virgin Media's development of 100Mb broadband was welcome, it will only put further distance between the online experience of consumers in urban and rural areas.
Hugo Harber, Director of Convergence and Network Strategy at Star, said "it is quite easy" for Virgin to target the UK’s most populated areas which are closest to their network.
"But the reality is that no business has access to the resources to roll out this kind of broadband speeds to 100 per cent of the population," he noted.
"Virgin is effectively widening the digital gap by not being able to deliver better services to the other half of the population not living in major conurbations."
Set to launch in December, Virgin Media's 100Mb broadband deals will only be accessible to households living in a street served by the firm's cable infrastructure.