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Traffic management remains a "controversial approach" for internet service providers (ISPs), according to Mark Jackson, editor of ISPreview.co.uk.

He noted that opinions differ on the techniques used by network operators and ISPs to stem or accelerate the flow of traffic.

"This kind of approach, which separates access provision from content, has gained some significant traction because it allows ISPs to avoid raising their prices as bandwidth demand increases," Mr Jackson said.

"In reality we believe that, just like your water, gas or electricity bill, it is only right that consumers should pay for what they use and that the current culture of advertising unsustainable 'unlimited' services needs to end."

Mr Jackson said that content is what makes the internet so appealing, and without this attraction ISPs will suffer in the long run.

As a result, he suggested there will need to be some agreements between major content producers and ISPs "to help balance the load".

"What we don't want to see is ISPs restricting access to all forms of content except those who can afford to pay a content carrier fee," Mr Jackson commented.

Last month, world wide web inventor Sir Tim Berners-Lee waded into the net neutrality debate, claiming that all internet traffic should be treated equally by ISPs.

Failing to do so could kill off the web in its present form, he suggested. 

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