Internet service provider (ISP) Virgin Media is withdrawing its free broadband installation offer at the close of trade today (Sunday October 31st).
All this month, consumers have had the opportunity to connect to the firm's TV, home phone and broadband packages for no introductory fee, but the deal is now drawing to an end.
With the clocks having gone back, consumers will have an extra hour to make their minds up today, but after that, a set-up charge of up to £40 will once again apply.
Subscribers paying for Virgin Media's £19 broadband, calls and TV bundle can gain access to 65 TV channels and unlimited weekend calls to UK landlines and Virgin mobiles.
This is in addition to high-speed broadband, which the ISP regularly claims offers faster download speeds than broadband packages offered by its rivals.
Consumers signing up for Virgin Media broadband today can also take advantage of a special cashback offer on certain packages, which could see them gain £80 account credit.