UK broadband consumers appear to prefer broadband deals which require only a short-term commitment, based upon the results of a new study.
Research conducted by industry news provider ISPreview.co.uk indicated that 50 per cent of consumers are currently signed up for a one-month or no-contract deal.
Some 28.3 per cent of interviewees said they had signed up for 12 months with their current internet service provider (ISP), but take-up rates drop off considerably for longer-term contracts.
Just 9.7 per cent of consumers said they were signed up for 18 months, and 3.5 per cent for two-years plus.
A further 2.9 per cent are on a three-month deal and 2.4 per cent on a six-month tariff, but the low adoption rates here are likely to reflect the limited availability of such contracts.
The study suggests that a large number of internet users are looking to keep their options open when it comes to broadband services, preferring to retain the option of switching provider should they so desire.
Last month, communications regulator Ofcom claimed it should be easier for consumers to switch broadband provider.
The body reported that 45 per cent of people are dissuaded from ditching their current ISP due to the complexities involved with changing their account.