Brits would rather give up vices such as alcohol and chocolate than their broadband connection, according to a new study.
A survey by Sky Broadband showed that 41 per cent of men would be willing to give up chocolate for a month, while 29 per cent would do without alcohol, however, less than one per cent could go four weeks without logging online.
Similarly, just two per cent of women were willing to give up broadband for a month, while 38 per cent would do without alcohol and 24 per cent would cope without their chocolate fix.
Delia Bushell, Director of Broadband and Telephony at Sky, said: "The survey plainly shows that we Brits are devoted to our broadband as it does make our lives easier in so many ways, from saving money by shopping online to staying in touch with friends and family, or even finding a new job."
Figures released by Ofcom earlier this month highlighted that the proportion of consumers stating they do not intend to get the internet in the next 12 months fell from 20 per cent in 2009 to just 15 per cent.