Virgin Media has officially launched its new 100Mb fibre-optic broadband network, it has been reported.
Services have gone live in four towns across the UK - Heckmondwike, Farnborough, Colchester and Barry – ahead of a more extensive national rollout.
The number of consumers able to take advantage of 100Mb broadband deals will increase during 2011 as Virgin Media extends its super-fast fibre network.
By the time the project is complete in 2012, the broadband provider aims to offer such services to around half of all UK consumers.
Virgin Media has announced the pricing structure for the new broadband packages, with standalone 100Mb broadband initially costing £45 per month.
However, households which choose to bundle their internet services with a home phone connection can pay £35 plus a landline charge.
This allows the consumer to make unlimited weekend calls to UK landlines and Virgin Media mobile phones.