The government's plan for a nationwide network of digital hubs has been well received by the Internet Service Providers' Association (ISPA).
A spokesperson for the organisation said it welcomed the aim of tackling the digital divide by bringing super-fast broadband to rural areas.
Speaking to ISPreview.co.uk, they said the ISPA supports co-operative work between industry and other stakeholders to help the rollout of broadband within the right regulatory and policy framework.
Earlier this week, Culture Secretary Jeremy Hunt announced that £830 million of public money will be spent upgrading the UK's broadband infrastructure.
Digital hubs will be created in every community, hooked up to fibre-optic broadband via the nearest local telephone exchange.
"It is important to stress that there have been significant developments in super-fast broadband by ISPs in the UK which is set to continue," the spokesperson stated.
"ISPA would like to see any government investment used for places where it is not viable for the market to reach, to ensure that no-one is excluded from super-fast broadband and the opportunities it offers."