The UK may be an increasingly digital country, but there is no room for complacency from broadband providers and the government, it has been claimed.
According to Tristia Clark, Commercial Director at TalkTalk, British consumers are some of the most enthusiastic 'early adopters' of technology and the UK has some of the highest levels of fixed and mobile broadband take-up in the world.
"It's important to recognise that this hasn't happened by accident," she told the company blog.
"This is due to a fiercely competitive marketplace, with consumers benefiting from constant innovation, new services and great value."
However, commenting after the publication of a new Ofcom report into the state of the international communications market, she noted that other countries are catching up fast.
She said that emerging nations such as China and India, and existing super-powers such as Germany, Japan and the US, are all investing in their broadband infrastructures for the coming century.
"We need the investment of time, money and human capital more than ever to maintain our position as one of the world's foremost internet countries," Ms Clarke commented.
She noted that TalkTalk is investing hundreds of millions of pounds in its next-generation network to give customers access to the best service and new products available.