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BT's Race to Infinity competition has illustrated the level of demand for high-speed broadband in the Cotswolds, it has been claimed.

Although no towns or villages in the region were named among the winning entrants – with the top six receiving a prioritised network upgrade – the levels of interest shown in the Cotswolds are cause for optimism, one Town Councillor claimed.

Simon Clarke, who represents Stow, claimed that finishing in the top 100 – based on consumer votes for high-speed broadband – was a strong achievement.

"We started our campaign a lot later than a lot of other people. Given more time we would have had more votes," he stated.

"Our result shows there is a need and people are keen to get high speed broadband in this area."

Since announcing the winning locations, BT has vowed to maintain dialogue with councils and campaign groups where a high proportion of residents supported the case for an infrastructure upgrade.

BT is currently investing £2.5 billion revamping its broadband infrastructure to support next-generation web services.

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