Residents in the Scottish Borders town of Innerleithen believe access to super-fast broadband will change their lives, it has been reported.
The country town was recently named as one of six winners in BT's Race to Infinity, meaning it will be connected to the firm's next-generation internet infrastructure by 2012.
As such, households and businesses will be able to get up to 40Mb download speeds, and access a full variety of online services they were previously unable to use.
Speaking to BBC Newsbeat, 25-year-old Andrew Fraser – who campaigned for the town to receive an upgrade - said the high-speed internet is "massively important" as "everyone is online these days".
"You're sharing videos, you're talking on Facebook and everyone's bragging about their speeds," he stated.
"It will be good for us to keep up and be a part of it."
BT recently pledged to remain in dialogue with other towns and villages where a high level of demand for super-fast broadband has been demonstrated.