TalkTalk has reduced the length of its broadband contracts for new subscribers, in a bid to attract new customers to the firm.
Households taking out a TalkTalk broadband deal will now only be required to commit to the internet service provider (ISP) for 12 months, rather than 18, reports ISPreview.co.uk.
This shift in policy is designed to offer greater flexibility to home broadband users, and persuade more consumers to switch to TalkTalk broadband.
The new terms apply across the ISP's product range, including its entry-level 24Mb TalkTalk Essentials broadband package.
Up until January 31st, consumers signing up for this home phone and broadband bundle can receive a six-month half-price discount, allowing them to pay just £3.49 per month for the first half-year.
For this, they receive a 40GB usage allowance, a free wireless broadband router and unlimited evening and weekend calls.
Consumers can also benefit from a free connection worth £29.99 if they register online for their broadband deal.