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People using satellite broadband

Increasing demand for broadband data is creating a significant market for satellite internet service providers, it has been claimed.

John Brackenbury, Chairman of Avanti Communications, said his firm stood to benefit from increased demand for broadband access worldwide.

"The proliferation of new internet applications, particularly those which are video intensive, and new devices enabling consumers to connect to the internet are the drivers of our market," he commented.

"In developed markets, data demand is rising strongly and in emerging markets, vast new populations are coming to digital media for the first time."

Mr Brackenbury said that whether it is connecting businesses, homes or government users directly, or providing wholesale network capacity for other firms, data demand will continue to exceed supply "for a long time to come".

"Avanti's high throughput, high capacity satellites are in a perfect position to exploit this trend," he added.

The broadband provider's HYLAS 1 satellite successfully launched into orbit in November 2010, and the firm is planning to launch commercial web services next month.

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