Consumers see home broadband as being the best innovation of the last ten years, a new study has revealed.
Growth consultancy The Foundation conducted a study to identify the most-loved creations of the noughties, and high-speed internet services came out on top.
Home broadband edged out online shopping and Google, which took second and third place respectively in the poll.
Chip and PIN technology, digital cameras, online comparison websites and community recycling were also named as welcome inventions, along with health labelling on food, budget air travel and satnav technology.
However, the study also revealed some of the 'worst' creations of the 21st century, with reality TV, social networking websites and pop-up advertising causing the most antagonism.
Charlie Dawson, Partner at The Foundation, said the popularity of home broadband issued a reminder that innovation is not just about shiny new gadgets.
The survey showed how useful broadband has become for most people in the UK, he noted.
"It allows us to do lots of things more quickly, more effectively and with a lot less effort, from shopping to dating to finding stuff out," Mr Dawson stated.
"Perhaps this explains why 71 per cent of UK households have broadband despite it being an extra cost that no one had to pay before it existed."
Last month, Virgin Media Chief Executive Neil Berkett said his firm would continue to press ahead with broadband research and development, with 500Mb broadband deals hopefully on the horizon.