Significant growth was witnessed in the number of consumers signing up for broadband-enabled television services last year, it has been reported.
A new Point Topic study reveals that global IPTV subscriptions rose by 34.6 per cent during 2010, with 45 million broadband users now watching TV via the internet.
Presented by the Broadband Forum, the research indicated that 11.5 million households registered for IPTV services around the world during the 12-month period.
Europe continues to dominate the market, with 20.7 million of the world's 45 million broadband TV viewers living on the continent.
In France alone, there are more than ten million subscribers, with Germany, Belgium, Spain, Italy and Sweden also among the leading nations in terms of IPTV penetration.
However, Europe's annual growth rate of 25 per cent was eclipsed by the Asian (51 per cent) and Middle East and North Africa (63.5 per cent) regions during 2010.
The global IPTV subscriber rate could receive a significant boost next year with the planned launch of YouView, a joint venture involving the main UK terrestrial broadcasters, infrastructure specialist Arqiva and broadband providers TalkTalk and BT.