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Telecoms regulator Ofcom's Chief Executive Officer Ed Richards has called for misleading broadband bundle advertisements to be banned.

Mr Richards said that internet service providers marketing ADSL2+ services should not be allowed to sell their products as up to 20 or 24Mb when real world download speeds were actually far lower.

According to Mr Richards, the average speed of lines advertised as either up to 20 or 24Mb is actually just 6.2Mb.

Moreover, only three per cent of customers on those lines actually benefit from broadband download speeds greater than 16Mb.

"If it is the case that only three per cent of people on up to 24Mb are actually receiving speeds of up to 16 or 20Mb, it does fly in the face of common sense that that's the right way to advertise to people," Mr Richards claimed.

He added: "The approach to advertising at the moment is not conducive to consumers making good, clear, well-informed choices."

Yesterday (March 1st), Anna Bradley, Chair of the Communications Consumer Panel, said that this kind of misleading broadband advertising was no longer credible.

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