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Internet service provider (ISP) Orange has launched a new broadband deal aimed at encouraging new home broadband subscriptions.

The broadband provider is now offering a £40 HMV voucher as bait to consumers considering taking out an Orange broadband package.

Households subscribing to Orange Broadband & Calls, Orange Broadband & Anytime Calls and Orange Simply Broadband can take advantage of the offer.

Consumers can spend their voucher on the latest CDs, DVDs, games, books and other entertainment goods at the high street retailer.

All they are required to do to get their hands on a £40 HMV voucher is quote 'Top 10 Broadband 'when signing up for their package online, before March 31st 2011.

And for broadband customers who also sign up for Orange Broadband & Calls, the ISP is offering the additional incentive of three months' free service.

The broadband deal – which is priced at £7.50 per month – offers super-fast web services, with up to 20Mb speeds possible depending on the individual connection, and inclusive off-peak calls.

Orange offers an 'unlimited' monthly data allowance, subject to a fair usage policy.

And with no fee applicable until the fourth month of their contract, consumers can save £22.50 during the introductory three-month period.

To add to the savings achievable, the ISP also provides a free connection and installation to new customers.

Meanwhile, Orange broadband subscribers receive a free wireless 'N' router upon subscription, allowing them to use their laptops or Wi-Fi-enabled tablets for internet access anywhere in the house.

The ISP claims its DGN1000 router provides broadband speeds up to 15 times as fast as standard routers, and offers enhanced coverage.

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