More than one million UK homes are now capable of signing up for a 100Mb Virgin Media broadband deal, it has been announced.
The internet service provider (ISP) also revealed it is on course to deliver fibre-optic broadband across its cable network by mid-2012.
In total, the ISP is able to deliver broadband packages to around 13 million homes nationwide.
Jon James, Executive Director of Broadband at Virgin Media, said the latest milestone is "a hugely important step" in ensuring consumers can keep up with developments in the modern, digitally-connected world.
"We had more than 10,000 registrations on the first day we unveiled 100Mb, so there is real desire for better broadband," he stated.
"When we finish the roll-out of 100Mb across our network, half the country will have access to ultra-fast broadband. That'll be six years ahead of EU targets."
Virgin Media's 100Mb broadband deals start at £35 per month for households taking out a broadband bundle. Consumers can also access standalone fibre broadband for a monthly fee of £45.