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Broadband & Business

The rise in popularity of wireless broadband deals has raised the expectations of the UK's internet-surfing public.

According to mobile operator and internet service provider (ISP) T-Mobile, the proliferation of smartphones appears to be unstoppable and one of the biggest impacts mobile technology has had is on people's expectation to be constantly connected to the internet via broadband.

The form said that consumers now expect the same levels of broadband access at work as they do at home, a shift which is changing the way that companies do business.

Martin Lyne, Director of Small and Medium-sized Enterprise Marketing at T-Mobile, said: "Workers expect the same technology at work as in their personal lives.

"Small businesses need to be flexible and available at all times, regardless of whether in the office or on the road."

He also noted that continuous broadband internet access was making many people's working lives easier - particularly for people who have to travel around the country as part of their job.

Yesterday, T-Mobile announced that it would be one of the first companies in the UK to offer the new Apple iPad 2 ultra-mobile tablet.

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