Small business leaders in Lincolnshire are not getting over-excited, despite the recent announcement of an upcoming fibre-broadband deployment for the county.
Campaigners have been calling for a network upgrade for the last three years, and BT finally announced last week that the Sudbrooke, Washingborough and Birchwood areas of Lincoln will be connected to its fibre network.
The internet service provider named a total of 156 locations around the UK which will receive high-speed broadband by the end of 2011.
However, Brian Heward, the Federation of Small Businesses' Branch Chairman for Lincoln, North Hykeham and Sleaford, said there would be no celebrations until local firms actually receive 40Mb broadband services.
He told the Lincolnshire Echo: "We are getting a lot of people these days who are promising things, in particular in government, but coming up with the goods is what matters and that's what we are waiting for.
"Fast broadband is more important for Lincolnshire than anywhere else because we are such a spread-out county. That's why our broadband has not been up to speed."
Mr Heward said that small businesses need the same facilities as those in towns - such as high-speed broadband - as they are constantly dealing with customers who live in busier areas.