Broadband campaigners have streamed a village cricket match over the internet, helping to demonstrate the benefits of high-speed web services.
The annual Wray versus surrounding villages match, staged in north Lancashire on Easter Monday, was sent out across the globe via the local internet infrastructure.
Wray recently received super-fast broadband as part of a development scheme set up by Lancaster University.
Speaking to the Westmorland Gazette, Douglas Chalmers, of the Country Land and Business Association, described the decision to broadcast a village cricket match to the world as "a master stroke".
"It shows the potential of effective broadband in a novel way," he noted.
Local broadband volunteer Christine Conder added that the event helped demonstrate the importance of villages having access to the same quality of broadband as towns and cities.
Defra recently set aside an additional £20 million for investment in small-scale rural broadband projects.