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Internet service provider (ISP) Plusnet has launched a national, multi-channel advertising campaign to promote its latest money-saving broadband deal.

The Sheffield-based broadband provider has been attempting to increase its profile across the UK in recent times, embarking on a series of quirky advertising stunts.

Recently, the firm organised a pigeon race from London to South Yorkshire to demonstrate the benefits of high-speed downloads, while in 2010 Plusnet staged a Yorkshire Terriers' tea party in the capital.

Plusnet is playing a somewhat straighter bat for its latest marketing campaign, which is designed to promote the firm's current 12 months' half-price broadband deals.

The ISP has taken out a number of newspaper adverts to promote the discount broadband deal, and also launched a new billboard poster to be planted at roadside locations across the country.

Radio adverts will also be used to inform consumers about the benefits of Plusnet broadband, and the cost-saving opportunities afforded by the latest deal.

Up until June 7th 2011, the ISP is offering its Plusnet Value broadband package with a 50 per cent discount for 12 months.

As a result, households are able to take advantage of up to 20Mb download speeds and a 10GB usage allowance for just £3.24 per month when they take out a Plusnet landline for £11.99 per month.

The offer applies when registrants use the 'half12' promotion code during the subscription process.

A wireless broadband router worth £40 is also included as part of the deal, adding to the savings possible with Plusnet during May 2011.

Plusnet Value subscribers also have access to evening and weekend calls, free McAfee online security and a 24/7 customer call centre.

Last year, Plusnet launched a price-beat promise, pledging to offer the cheapest standalone broadband in the UK to UK consumers.

Where households were able to secure cheaper broadband services from a rival ISP, Plusnet promised to improve on their quote.

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