Technological innovations mean that every home and business in the UK can now access broadband services, it has been claimed.
Dr Charles Trotman, head of rural business development for the Country Land and Business Association, noted that high-speed broadband services are no longer location-dependant in the UK.
This is because, even in areas where fixed broadband services are still not available, mobile, wireless or satellite broadband can be used to connect to the web.
Dr Trotman explained that satellite broadband is available to any UK property where the necessary technology has been installed, even in the remotest of communities.
"As far as I'm concerned, everybody in this country can get broadband," he stated.
"So, everybody can get a broadband connection - the key here is, however, that for those in rural areas, who can only rely on satellite, it tends to be a lot more expensive than fixed line."
The expert noted that there are also potential problems with latency – the distance the signal has to travel from the box or satellite dish to the satellite then back again – for people living in rural areas.
"That causes a little bit of a problem, although they're sorting that out. It's mainly cost," Dr Trotman added.
He said that despite broadband services being available nationwide, there is still plenty of work to be done by the government and UK broadband providers to level the playing field.
"What is tending to happen is urban areas, certainly urban businesses are outperforming rural businesses because they've got fixed broadband connections. They can do business overseas and our members can't," Dr Trotman stated.
"In order to be able to compete and compete effectively you need the most up to date telecommunications possible."
The government has set aside a £530 million fund to deliver high-speed broadband in rural areas, however Culture Secretary Jeremy Hunt recently conceded that more money will be needed to complete the rollout.