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Virgin Media has signed an exclusive agreement with Spotify that will see the broadband provider launch a multi-channel music streaming service.

The broadband provider's four million fibre customers will be able to sign up for various music downloading packages, giving them instant access to around 13 million tracks.

Consumers will be able to download music via their broadband connection and then listen to songs using various devices, including their laptops, mobile phones and TVs.

Indeed the legal downloading service will be the first to integrate Spotify into an IPTV service, capitalising on Virgin Media's TiVo-based digital television offering.

Virgin Media is set to launch a range of special broadband bundles featuring access to the new music downloading service, including Spotify Unlimited, which will offer unlimited access to the firm's library.

Jon James, Executive Director of Broadband at Virgin Media, said the company was delighted to have united the Virgin Media brand with the world's best music service.

"Spotify will help our customers to fill their world with music, whether it's at home or on the go, and provide a unique way to get even more out of Virgin Media's leading digital services," he commented.

Andreas Liffgarden, Director of Business Development at Spotify, said that by teaming up with Virgin Media, his company was giving millions more people across the UK the chance to enjoy the world's music at their fingertips.

When the service launches later in 2011, Virgin Media customers will be able to create playlists from millions of tracks, share songs or playlists via social networking sites, and explore a variety of new music.

The firm will hope for greater success than Sky achieved last year, with its own ill-fated venture into the music streaming industry.

Faced with low consumer adoption rates, the broadband provider closed its Sky Songs subscription service in December 2010, a little more than a year after launch.

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