Consumers should not allow pre-conceptions about satellite broadband dissuade them from embracing such services, it has been claimed.
Satellite provider Broadband Wherever argued that the technology is vastly improved, with faster download speeds and cheaper price points now available.
As a result, it should be considered a genuine option for people seeking high-speed web services, rather than "a last resort" for those living in remote locations, the firm stated.
The broadband provider attempted to challenge a series of so-called myths about satellite broadband services, including that set-up and running costs for the technology are prohibitive.
"While this may have rung true at the time when the concept of satellite broadband was first introduced as a viable option, it is no longer the case today," the firm claimed.
"What used to cost between £1,500 and £2,000 to set up has been dramatically superseded by a much smaller outlay of around £300, a fraction of what it was".
Broadband Wherever noted that monthly broadband deal costs have also fallen in recent times, as the market has become "very competitive" commercially,
"Many providers are racing each other to the post with new exclusive plans, free servicing deals and specially discounted rates," the provider explained.
Where broadband speeds are concerned, modern satellite technology can deliver up to 10Mb downloads, rather than the 512Kb to 1Mb previously achievable.
Broadband Wherever added: "Developments in satellite broadband have come a long way and take-up is also increasing - some satellites are now even dedicated purely to broadband connection and exclude TV channels which in terms of speeds, means big progress."
The broadband provider also dealt with another satellite myth – that web services can be affected by incremental weather.
"This is simply not true by today's standards," the company stated.
"In fact, technological advancements mean that satellite broadband is far more robust than it ever was before. Providing a satellite dish is properly installed by a professional and doesn't have an obstructed view of the sky, the user will be able to receive a reliable, uninterrupted broadband connection regardless of poor weather conditions."
Both Avanti Communications and Eutelsat have launched satellites in the last year in order to provide high-speed broadband services.