Sky TV customers can make significant savings by taking out a broadband package with the service provider.
The subscription TV and broadband provider has launched a new deal geared at its TV-only customers, offering them six months' half-price internet if they choose to bundle their services.
Six months' half-price broadband with calls and line rental is available as an online exclusive offer to all existing Sky TV subscribers for the next six weeks.
The broadband deal is set to run until September 29th, giving consumers plenty of time to weigh up the benefits of the promotion.
Households taking advantage of the broadband offer to pay an initial price of just £3.75 per month for internet and home phone calls, rising to £7.50 per month.
They receive a Sky Broadband Unlimited subscription, which offers access to download speeds of up to 20Mb.
Consumers can take advantage of an unlimited monthly usage allowance, allowing web users to download as many films and as much music as they like.
Free evening and weekend calls are also included with the broadband package, enabling subscribers to make unlimited off-peak calls.
Further savings can be generated by virtue of a free Sky wireless broadband router, which would otherwise cost the customer a £50 upfront fee.
Subscribers have access to 24/7 technical support and also receive a free 12-month trial of McAfee Internet Security Suite to guard against online threats.
UK households can save money by bundling their communication and entertainment services with the same broadband provider.
And according to analyst firm Strategy Analytics, an increasing number of consumers are recognising the benefits of taking out broadband bundles.
The firm predicts that 67 per cent of UK homes will be taking advantage of a quad-play broadband deal by 2016.