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Broadband providers should be more transparent over the upload speeds offered by particular internet packages, it has been suggested.

A study conducted by ISPreview.co.uk revealed that the vast majority of consumers want more information about the broadband deals on offer through particular providers.

While download speeds tend to be widely publicised – forming an integral part of broadband package advertising – the only reference to upload speeds is often in the small print.

And with an increasing number of web users uploading information onto the web via social media, sharing photographs online and using the internet for gaming, upload speeds are becoming a more common concern.

Some 49.6 per cent of respondents said it was "very important" that upload speeds are clearly advertised, while a further 34.7 per cent said the issue was of 'average importance'.

Just 15 per cent of interviewees deemed upload speeds unimportant, with the remaining 0.5 per cent unaware of what upload speeds are.

Of those questioned, an overwhelming majority (92.9 per cent) said broadband providers should clearly promote upload speeds as well as the download capabilities of their packages.

This should increase awareness of broadband deal upload speeds, helping to ensure consumers make informed decisions when searching for a new package.

Mark Jackson, Editor of ISPreview.co.uk, said broadband providers need to recognise that upload speeds are becoming "vitally important" for consumers.

"Nobody likes to hang around on their computer for hours on end while their family photos are uploaded to Facebook, not to mention being forced to suffer unstable or low quality Skype video calls because the consumer, without even realising it, might have chosen a broadband package with a lower upload rate," he wrote on the website.

Mr Jackson claimed that upload performance is "generally easy to explain" and more stable than download speed.

"But many ISPs, perhaps fearful that consumers won't be able to understand the difference, still appear unwilling to clearly publicise their speeds," the expert added.

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