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Virgin Media Business has marked its entrance into the cloud computing market with a new range of hosted services geared at UK broadband users.

The company has announced its intention to "shake up the cloud computing" market with jargon-free advice, easy-to-use technology and straightforward support.

It aims to deliver products and services that provide the clarity and support needed for businesses to overhaul their IT infrastructures, and make the most of externally-supplied IT services.

A new Virtual Private Data Centre will enable enterprises to quickly and effectively test and develop applications without having to pay for hardware or give up vital office space.

Equally, businesses looking to take advantage of a vibrant online market can use the service to develop and launch their e-commerce facilities, Virgin Media Business explained.

The firm claimed that other companies have brought "unnecessary confusion" to the cloud, complicating what can be a "simple and highly effective" way to manage enterprise IT.

"Organisations are craving some clarity and no-nonsense advice. Providing easy-to-use, simple cloud services that do exactly what they say they'll do, really well, is a breath of fresh air," said Mark Heraghty, Managing Director at the firm.

"Most are already signed up to the benefits of the cloud, but constant jargon and complicated advice have created a real barrier to entry."

He claimed that the Virgin product and market strategy has "all the right ingredients", including the underlying support of a super-fast fibre broadband network.

"We're already working with organisations across the UK that don’t want to be constrained by their IT systems, systems that are no longer able to respond to the rapidly changing world we now find ourselves in," Mr Heraghty added.

"The dramatic rise in data volumes, the move to a remote workforce and the merging of business and consumer technology are all putting greater pressures on today's businesses."

Ovum Principal Analyst David Molony said the launch of cloud services is a "significant development" in the Virgin Media Business services strategy.

"It makes a big statement about the firm's intentions to be a significant challenger in the UK's business telecoms market.

He claimed that the service will certainly challenge those available from BT and Cable & Wireless.

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