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Virgin Media TV customers will be able to take control of their TiVo-powered service through a cutting-edge iPad companion app.

Consumers using the broadband provider's next-generation television service will receive the feature as part of the first major TiVo software upgrade.

Virgin Media plans to roll-out the update, which will feature the companion app as well as other yet-to-be-announced features, in the next few months.

The TiVo companion app will allow Virgin Media customers to use their Apple iPads to interact directly with their TiVo service. As a result, control over their viewing experience will extend beyond the remote control.

After installing the free TiVo companion app, users will be able to search across Virgin Media's content, including the TV Guide and thousands of hours of on-demand content, using their iPad.

This means there will be no need to interrupt the programme they are already watching on TV.

Cindy Rose, Executive Director of Digital Entertainment at Virgin Media, commented that the way viewers watch television is changing faster than ever.

"Partnering with TiVo has helped us develop the most advanced and flexible TV system in the UK ensuring our customers are able to enjoy the best connected television offering available in the market today," she stated.

"In less than a year since launch we are already building new features to offer our customers more ways to enjoy their service with an unprecedented user experience, and maintaining our position at forefront of technological innovation in TV."

Ms Rose said the companion app and other forthcoming enhancements form part of the firm's long term strategy to deliver" the most dynamic and user friendly multi-screen entertainment experience in the UK".

Virgin Media launched its TiVo-powered next-generation TV service in December 2010, the same month the firm started rolling out 100Mb fibre broadband across the UK.

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