Greater clarity is needed over the government's plans for broadband investment in Wales, it has been claimed.
David Williams, Chief Executive of Avanti Communications, said uncertainty over the prospect of a further public subsidy may be dissuading private sector investment in the principality.
Earlier this year, Broadband Delivery UK announced that Wales would receive £56.9 million out of the government's £530 million rural broadband fund.
However, critics say this investment will be insufficient to deliver the required 2Mb broadband across all parts of the country.
Mr Williams said there should be nobody in Wales who doesn't have access to broadband services, reports Wales Online.
"Wales in particular I think has a heritage of promising or hinting or debating the notion of a large-scale government subsidy," he stated.
"When private companies are expecting that government will at some point in the future subsidise installations, those private companies don't invest."
Mr Williams said it would be better for the government to confirm there will be no additional public money for broadband for the next decade, as this may encourage broadband providers to fill the void.
"Government should either make a decision and spend some money or make a decision to not spend money, but do it quickly," he added.