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The new Child Safety Code – which outlines the commitments made by leading broadband providers to protect minors using the web – has been published.

A full list of the promises made by BT, Sky, TalkTalk and Virgin Media has been revealed in the final Code of Practice.

The broadband providers have been working with the government on the development on new parental control policies for the internet, in a bid to restrict child access to adult content.

Under the code, broadband providers have agreed to increase awareness of the availability of parental controls.

They must now present new customers with an enforced choice as to whether they use parental control tools, which are to be provided free of charge, or not.

Broadband providers must also issue all customers with regular reminders - at least annually - linking to help or advice on using parental controls through a wide range of customer communications channels.

They must promote clear, easily accessible channels for parents to report problems with parental controls to the associated broadband providers.

And the industry will be required to collaborate on research that provides the government, MPs and policy makers with a deeper insight into customer awareness and perception of the tools available to families to tailor their online experience.

The code also calls for broadband providers to work closely with the UK Council for Child Internet Safety to promote clear, accessible channels for parents to report a suspected incident of abuse or inappropriate online behaviour.

Service providers must assess emerging technologies and parental control solutions with wider stakeholders and provide regular updates about the relative merits of these developments.

Communications Minister Ed Vaizey called on the broadband industry to take action to help parents protect their children online.

"The new code of conduct is a real, practical step to ensure households make a choice about parental controls when opening a new internet account," he stated.

"I look forward to continuing to work with [broadband providers] and the rest of the industry to help children enjoy the benefits of the internet safely."

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