Broadband provider TalkTalk is "passionate" about increasing the number of UK citizens who use the internet, it has been claimed.
Dido Harding, the firm's Chief Executive, explained that TalkTalk is continuing to back the Race Online 2012 campaign, which is seeking to raise digital participation levels in time for the Olympic Games in London.
"Most of us couldn't imagine life without the internet but there are still 8.7 million people in the UK who've never been online," she stated.
Ms Harding claimed that these people are missing out on "great savings" by failing to embrace the internet.
She explained that broadband allows them to chat to friends and family online for free and access a whole world of information.
These are all things that can help make life easier, cheaper and more enjoyable, Ms Harding said.
The TalkTalk CEO explained that, earlier this week, she spent an "amazing hour" volunteering at an internet beginners' course at a local UK online centre.
"It was an eye-opening experience and I have to say it was quite humbling to be helping someone take their first steps online," she added.
TalkTalk continues to back the Digital Heroes Awards, which recognises the steps individuals take to increase online participation in their own communities.