Broadband provider Plusnet is doing its bit to help raise digital participation rates in its home town.
The South Yorkshire-based firm is participating in a project geared at encouraging offline Sheffield residents to embrace the internet.
According to estimates, up to 95,000 people living in the UK's 'greenest city' have never used a broadband connection, and are in danger of being left behind by the digital revolution.
Plusnet is lending a helping hand to the Go ON Sheffield campaign, which has organised drop-in sessions around the city to run people through a few web basics.
A number of Plusnet staff will be attending these sessions, offering practical support and advice to people who as yet do not have their own home broadband.
"Their job will be to show the wealth of different things that can be done on the internet and encourage visitors to try it out, whether gaming, shopping or just staying in touch with people," Plusnet stated.
The Go ON Sheffield initiative is being organised by UK online centres and Heeley Development Trust, with backing from Sheffield City Council and Plusnet.