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UK internet users have identified Sky as the most popular fixed broadband provider for customer service.

In a study conducted by Ofcom, the satellite TV and broadband provider received a 64 per cent satisfaction rating.

Orange took second place in the chart with 58 per cent, marking something of a turnaround for the broadband provider, which chose to overhaul its service delivery model in 2010.

BT and Virgin Media came in third with a 57 per cent satisfaction rating, with TalkTalk/Tiscali lagging behind with 55 per cent.

However, Virgin Media received the highest dissatisfaction score, with 19 per cent of respondents claiming to be unhappy with the cable specialist's services.

Ofcom found that connection speeds remain the biggest issue for internet customers, followed by switching broadband providers.

TalkTalk may have recorded the lowest satisfaction score, but Ofcom explained that the firm has improved in "many aspects" of its customer service since February 2011.

"Dissatisfaction with its complaints handling fell significantly and is now lower than average," the regulator added.

"Improvements were noted across various aspects of its customer services including calling customers back when they said they would, and resolving issues satisfactorily."

Where mobile broadband services are concerned, there was a tie for first place in the chart.

O2 and Orange recorded identical scores, with 72 per cent of customers being satisfied, 18 per cent neutral and ten per cent dissatisfied.

T-Mobile also recorded a 72 per cent satisfaction score, however slightly more subscribers (12 per cent) said they were unhappy with the firm's dongle services.

Vodafone (66 per cent approval) came next in the poll, followed by Virgin Media (62 per cent) and finally Three (60 per cent).

"O2 scored highly on the standard of advice they provided to customers as well as overall satisfaction with their customer service advisors," Ofcom stated.

"Three continued to deal with a higher proportion of complaints and faults, largely driven by reception issues and received lower than average customer service satisfaction."

In terms of broadband product satisfaction, Virgin Media and Sky tied for first place with 71 per cent approval.

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