The London 2012 Olympic Games will put a huge strain on the UK's broadband infrastructure, it has been claimed.
BE Wholesale said 2012 will be "the year data gets serious", meaning broadband providers need to take all necessary precautions.
"As the Olympic Games take over London, the strain on UK networks will increase and data usage could potentially be enormous," the firm said.
With many events taking place during business hours, businesses could experience reduced bandwidth, BE Wholesale suggested.
"This could play havoc by slowing down, or, in extreme cases, even crashing office networks, so it goes without saying that a reliable network is critical," it added.
BE Wholesale said a fixed pricing model, together with unlimited usage, will allow businesses to control their internet spend and avoid any additional expense when the Games are over.
Dan Cunliffe, Head of BE Wholesale, said it is "essential" that channel partners, with their experience and expertise, make the necessary preparations to ensure a successful 2012.